Kenya has won an award as the World’s leading safari destination for 2013 in the just concluded World Travel Awards. The grand finale of the awards, was held in Doha, Qatar. Kenya received the highest number of votes from travel agents worldwide, beating seven other African countries: Botswana, Namibia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.
For those of us in the Africa travel industry, this is hardly surprising. The country is blessed with one of Africa’s greatest wildlife diversity, with over 50 national parks and game reserves. The tourism infrastructure is relatively well developed, and the Kenya Tourism Board has done a commendable job in marketing the country as a safari destination. No matter what type of traveler you are, backpacker or luxury traveller, there is something for you in Kenya.
Of course the other nominated countries have their many unique positive aspects, and may even outdo Kenya in some areas, but the award reaffirms Kenya’s allure as a great safari destination. Our hope is that this award will motivate the Kenya Tourism Board, and all other industry stakeholders, to work harder to improve Kenya’s product offering. As the tourism Cabinet Secretary correctly pointed out, there is need to also boost other products as sports tourism, MICE travel, and adventure travel, to complement the traditional beach and safari product.